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Zenith SA is a luxury Swiss watchmanufacture started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchâtel. Zenith was purchased by LVMH in November 1999, becoming one of several brands in their watch and jewellery division. The CEO of the company is Aldo Magada, who replaced Jean-Frédéric Dufour in 2014. Zenith has a long reputation for the quality and precision of their watches. It is one of the Swiss watch manufacturers that still produce their own movements in-house. The El Primero calibre, which was first released in 1969, though still produced today, was one of the first automatic chronograph movements and has a frequency of 36,000 alternations per hour (5 Hz). This high rate allows a resolution of 1